• This article has been created by a MetaCert community member to assist others in learning and sharing general information about MetaCert.

• It is intended solely for educational and informational purposes and is not affiliated with any MetaCert account.

• While every effort has been made to ensure that the information provided is accurate and helpful, it may not always reflect the most current developments.

• Users are strongly encouraged to conduct their own research and, where appropriate, seek professional advice before relying on or acting upon any information contained herein.

• This article does not provide financial, investment, or legal advice, and any actions taken based on the information presented are entirely at the user’s own risk.

• By accessing and using this article, you acknowledge that you have read, understood, and agreed to this Disclaimer.

• This article has been created by a MetaCert community member to assist others in learning and sharing general information about MetaCert.

• It is intended solely for educational and informational purposes and is not affiliated with any MetaCert account.

• While every effort has been made to ensure that the information provided is accurate and helpful, it may not always reflect the most current developments.

• Users are strongly encouraged to conduct their own research and, where appropriate, seek professional advice before relying on or acting upon any information contained herein.

• This article does not provide financial, investment, or legal advice, and any actions taken based on the information presented are entirely at the user’s own risk.

• By accessing and using this article, you acknowledge that you have read, understood, and agreed to this Disclaimer.

Who Are MetaCert?

• MetaCert believe the internet should be safe by default. Opening or sharing a link should never require guesswork, caution, or technical expertise. At MetaCert, their vision is a world where digital trust is built into the fabric of everyday communication.

• MetaCert was founded on a simple idea: trust online should be verified, not assumed. For years, people have been told to “stay vigilant” and avoid suspicious links, placing the burden of security on individuals. But phishing links are designed to look legitimate, and even experts are regularly deceived. As a result, phishing remains the primary entry point for online fraud, identity theft, ransomware, and account takeovers.

• The root of the problem is an outdated security model that assumes new links are safe until proven dangerous. MetaCert changed that model. The company pioneered Zero Trust URL Authentication, an approach that treats every link as untrusted until it is verified as legitimate—just as identity is verified before granting access to a secure building.

• MetaCert’s technology comes to life through products like Link Verifier, the first application of its kind. Once installed, it integrates directly into the iPhone share menu and works across nearly every app, including Messages, Mail, WhatsApp, Gmail, browsers, and QR scanners. With no setup and no app switching, users receive an instant trust signal: verified, unverified, or dangerous.

• MetaCert is more than an app. It is a platform for internet trust. Their Zero Trust Verification Service enables banks, telecom providers, eSIM operators, crypto companies, and security vendors to embed real-time link authentication directly into their products, protecting users wherever impersonation and phishing risks exist.

• For mobile network operators, MetaCert offer Zero Trust SMS, a network-level solution that verifies every link in text messages before delivery. Unverified links are rewritten automatically, requiring no apps and no user action. Once enabled by a carrier, everyone on the network is protected.

• At MetaCert, they are building the infrastructure for a safer internet—one verified link at a time.

A Little On Paul Walsh, MetaCert CEO/FOUNDER

• Paul has played a formative role in technologies that most people take for granted, such as the Mobile Web Initiative, the URL classification standard at the World Wide Web Consortium (W3C), and the account labelling framework that is used in X Verified Accounts. He also collaborated with Sir Tim Berners Lee on his “One Web” vision.

• Paul holds multiple patents licensed to major tech and security firms. In 2017, his company helped eliminate phishing on Slack for the crypto community and pioneered Zero Trust URL Authentication, a major upgrade to web security that tackles phishing—a problem the industry has failed to solve for over 20 years.

• Paul’s journey began at AOL in the 1990s, where he was one of the first people hackers impersonated online. That was when phishing was first discovered on the web.

• After leaving AOL in 1998, Paul transitioned into the telecommunications sector, where he went on to found a telecom testing company in the early 2000s. This work later led him into the field of web accessibility compliance, and in 2004 he was involved in the creation of one of the earliest trustmarks on the internet.

• During this period, Paul began exploring how users could be provided with meaningful information about a link before opening it—not only to improve security, but also to help people identify websites that were accessible, mobile-friendly, or verified through trustmarks for identity and privacy. This line of thinking ultimately led to the founding of MetaCert.

Sibos 2025, MetaCert Win One Of The Most Prestigious Banking Awards

• From October 2025, every EU bank must support instant payments within 10 seconds, 24 hours a day.

• That removes the window banks once had to recover fraudulent transfers - once the money leaves the account, it’s gone.

• That’s why MetaCert won the Sibos award for Established Trendsetter, they solve that risk.

• When MetaCert is integrated into a bank, crypto app, or MVNO, it’s automatically available across every app on the phone.

• Customers don’t need to download or configure anything - it’s simply there, even when they install new apps later.

• This makes mobile fraud through fake links, websites, or apps, almost impossible for even the most vulnerable.